Store design today is an integral component in how contemporary retailers communicate with their customers. Given the power that online shopping now has, enticing shoppers to leave their computers to have a personal experience is essential. Especially with lifestyle-centric brands, where the message has to touch on many different areas, not only the product being sold. This means the environment is more important than ever before. Achieving a strong visual merchandising program is addressed by the architect and interior designer, who will work with the merchandising team from the early stages of the plan being developed. Architecture, branding, and selling are inextricably linked.